Apparel
Handfinished in Marrakech, our first piece of apparel is available to purchase.
The Marrakech Hoodie
Inspired by the Moroccan Djellaba, this is our first piece of apparel - sewn in Marrakesh and hand-finished by a local tailor with traditional sfifa sourced from the city’s souk.
Designed to be worn between the Medina’s alleyways and the Atlas Mountains, the heavyweight Marrakech hoodie blends stylish minimalism with a nod to Moroccan craftsmanship.
Each piece comes with a vintage black-and-white postcard from Marrakesh.
Made in Marrakech
Locally sourced Sfifa
HB initials sewn into the right wrist
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Sfifa is a traditional Moroccan decorative trim, hand-crafted and most often found on garments like the Djellaba. Made by skilled artisans, this sfifa is sourced from the souks of Marrakesh and applied by both machine and hand, bringing a subtle but authentic expression of Moroccan textile craftsmanship into a modern garment.
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From the geometry of its architecture to the richness of its textile traditions, Marrakesh has continually inspired the way we move, explore, and now create. This piece is a natural extension of our travel experiences.
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PRODUCT DETAILS
Unisex
75% cotton and 25% polyester
Black Hoodie / White Sfifa
Embroidered Haraka Baraka initials on the right wrist
Hoodie made in Portugal
Sfifa sewn in Marrakech
Machine wash up to 30ºC/86ºF gentle cycle
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The hoodie has a boxy fit. It fits true to size.
Nordin (pictured with glasses), is 176cm tall and wearing a medium.
Sebastien is 191cm tall (pictured in header) and wearing a size large.
Hand-Finished
Modelled by close friend, elite Moroccan trail runner and guide, Nourdin Bachqi. He is 176cm tall and wearing a size medium.