Apparel

Handfinished in Marrakech, our first piece of apparel is available to purchase.

The Marrakech Hoodie

Marrakech Hoodie
£65.00

Inspired by the Moroccan Djellaba, this is our first piece of apparel - sewn in Marrakesh and hand-finished by a local tailor with traditional sfifa sourced from the city’s souk.

Designed to be worn between the Medina’s alleyways and the Atlas Mountains, the heavyweight Marrakech hoodie blends stylish minimalism with a nod to Moroccan craftsmanship.

Each piece comes with a vintage black-and-white postcard from Marrakesh.

Made in Marrakech

Locally sourced Sfifa

HB initials sewn into the left wrist

  • Sfifa is a traditional Moroccan decorative trim, hand-crafted and most often found on garments like the Djellaba. Made by skilled artisans, this sfifa is sourced from the souks of Marrakesh and applied by both machine and hand, bringing a subtle but authentic expression of Moroccan textile craftsmanship into a modern garment.

  • From the geometry of its architecture to the richness of its textile traditions, Marrakesh has continually inspired the way we move, explore, and now create. This piece is a natural extension of our travel experiences.

  • PRODUCT DETAILS

    • 75% cotton and 25% poleyster

    • Black Hoodie / White Sfifa

    • Embroidered Haraka Baraka enitials on the left wrist

    • Hoodie made in Portugal

    • Sfifa sewn in Marrakech

    • Machine wash up to 30ºC/86ºF gentle cycle

  • The hoodie has a boxy fit. It fits true to size.

    • Nordin (pictured with glasses), is 176cm tall and wearing a medium.

    • Sebastien is 191cm tall and wearing a size large.

Handfinsihed

Modelled by close friend, elite Moroccan trail runner and guide, Nordine Bachqi. He is 176cm tall and wearing a size medium.