Our First Ever Piece of Apparel

Nordin (height - 186cm) wearing a HB Marrakech hoodie size medium

From the outset of our apparel journey, it felt inevitable that our first piece would come from Marrakech. The city has continually inspired the way we move, explore, and now create.

Hence, this piece feels like a natural extension of our travel experiences. 

Inspired by the Moroccan Djellaba, this HB hoodie is sewn in Marrakesh and hand-finished by a local tailor with traditional sfifa (a traditional decorative trim) sourced from the city’s souk.

With the heavyweight hoodie being from Portugal (75% cotton, 25% polyester), the Sfifa aims to give a subtle but authentic expression of Moroccan textile craftsmanship into a modern garment

Each piece comes with a vintage black-and-white postcard from Marrakesh - a personalised thank you note from our founder Sébastien Fromageot.